It was hard to miss really, being big and bright and filled with bikes and with a big red word saying “Specialized” written across the front of the store. Still I gotta question my delirium because, you know, this is the Gold Coast. Can we have our own Specialized concept store? (An aside. It’s a “concept store” when you don’t sell anything but the brand you belong to. If you sell a bunch of stuff you’re just a store. If you sell a whole bunch of stuff then you’re a “super store”. Got it?)
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| Let’s Roll baby |
In the window of this apparition/concept store was a Globe bicycle. Globe is the brand Specialized use when they want to sell us bikes but not with a sticker saying Specialized on it. The difference is all in the name. The one I imagined/saw was not the Roll shown above but it does raise a question. Will we get some?