Why So Different

[vc_row][vc_column width=”1/1″][custom_headline type=”left” level=”h4″ looks_like=”h4″]Subtitled: Everything Old Is New Again[/custom_headline][text_output]The marketing department here at at SSGC thought it was time we brought something fresh to the genre of writing lots of words about bikes with no gears. The head of the department (seen above) was especially keen to see us move beyond the constraints of the Blogger format. I’ve always thought it was about the content myself. “Content is king,” I tell my own clients. But she was adamant about the change and had invented some plausible sounding figures to support her argument.

And so we’re now published on a WordPress format.  Which gives us this bold new look and explains why everything looks so different. I’m told it uses hardly any paper compared with the old format and very few children are injured in the process.

The blog itself will still be written by the same team of flying monkeys who have always been responsible for the content. In the same way that Kentucky Fried Chicken rebranded to KFC in order to remove the “fried” from its name but didn’t actually remove the fried from the food, we too shall deliver you the same deep fried thrombosis we always have.

We will not (and probably can’t) elevate the content. We can’t be part improving a broader discussion or leading the community opinion making through our intelligent and insightful advocacy. Because that requires more earnestness than we’re capable of. So fear not faithful reader,  as we grow our corporate identity and reshape our global rebranding, you will not be left behind.

Hands up if you’re with me!

[/text_output][image type=”none” float=”none” info=”none” info_place=”top” info_trigger=”hover” src=”580″ style=”width: 100%;”][text_output]The world needs irresponsible comment, low-brow satire and babes with red Xs over their nudie bits.

Even inventors appreciate a good laugh. These guys have a pretty good product. As someone who has latexed half of my workshop trying to top up my tubeless tyres, I was interested in their clever new valves. The crowd funding video starts just as it should, by massively overstating the extent of the problem. (It’s part of the formula.)[/text_output][image type=”none” float=”none” info=”none” info_place=”top” info_trigger=”hover” src=”583″][text_output]And then they start talking.[/text_output][x_video_embed type=”16:9″][/x_video_embed][text_output]Wait, wrong video. Try this one. (You have to skip forward to the 43rd second.)[/text_output][x_video_embed type=”16:9″][/x_video_embed][text_output]And I think, that’s so clever, using the Arnold Shwarzenegger comedy voice to help promote your product. I pretty much signed up for two valves right there. But then I remembered I run Joe’s No Tubes and the valves are part of the inner tube.

I just wish our marketing department had half the nouse they have.[/text_output][/vc_column][/vc_row]

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